Social media is here to stay, and in 2017, we look forward to digital innovation, exemplary story telling and (for brands) new methods of conversion (a.k.a getting us to buy things we probably don't need). Instagram has proven itself to be the leader of the social media pack, and that probably has something to do with the fact that it has Snapchat/Facebook functionalities built in - it's basically like that Power Ranger that's made out of the other ones (I Googled, it's called a Megazord). Over the past year, it's reshaped the way brands communicate with their audiences, moving past simple hashtags and giveaways. We've got a new algorithm (hmm...), longer videos and sponsored posts. But what is the future of the 'gram looking like?
